DEMOGRAPHICS
Reaching an Elite Group of Consumers in Jackson, TN!
DID YOU KNOW?
WOJG reaches 9,700 Jackson residents each week!
4,300 Jackson residents make WOJG 94.7 their most listened to station!
Who is the WOJG 94.7 listener?
63.6% are female; 36.7% are male
52.4% are between the ages of 25 and 54
33.7% have attended college
51.8% work full time
25.8% earn household incomes in excess of $50K
67.8% are homeowners
32.9% have children under the age of 12 in their home
WOJG listeners spend $4,820,000 weekly in Jackson, TN!
Our listeners represent more than $250M annually in Jackson retail spending. That is more than $20M monthly!
New Cars: $2,831,000 monthly
Used Cars: $811,000 monthly
Women's Clothing Retailers: $291,000 monthly
Department Stores: $958,000 monthly
Dine-In Restaurants: $666,000 monthly
Fast-Food Restaurants: $749,000 monthly
Warehouse Clubs: $2,984,000 monthly
Furniture Retailer: $622,000 monthly
Home Centers: $826,000 monthly
More than 1 out of every 3 WOJG listeners plan to purchase a new or pre-owned vehicle in the next 2 years!
Of a sampling of over 2,500 consumers surveyed:
104: Plan to Purchase a Pickup Truck
649: Plan to Purchase an SUV
1821: Plan to Purchase a Car
Budgets allotted for these planned purchases range from $10K to over $20K
Radio is the Best Medium to Reach Customers in Jackson, TN!
Radio reaches 91.5% of consumers over the age of 18 in Jackson, TN. Newspaper only reaches 77.5%; cable only 82.7%.
The best way to reach your target audience is RADIO!
IF YOU ARE READING THIS...SO ARE YOUR POTENTIAL CUSTOMERS
