Who is the WOJG 94.7 listener?
63.6% are female; 36.7% are male
52.4% are between the ages of 25 and 54
33.7% have attended college
51.8% work full time
25.8% earn household incomes in excess of $50K
67.8% are homeowners
32.9% have children under the age of 12 in their home
WOJG listeners spend $4,820,000 weekly in Jackson, TN!
Our listeners represent more than $250M annually in Jackson retail spending. That is more than $20M monthly!
New Cars: $2,831,000 monthly
Used Cars: $811,000 monthly
Women's Clothing Retailers: $291,000 monthly
Department Stores: $958,000 monthly
Dine-In Restaurants: $666,000 monthly
Fast-Food Restaurants: $749,000 monthly
Warehouse Clubs: $2,984,000 monthly
Furniture Retailer: $622,000 monthly
Home Centers: $826,000 monthly
More than 1 out of every 3 WOJG listeners plan to purchase a new or pre-owned vehicle in the next 2 years!
Of a sampling of over 2,500 consumers surveyed:
104: Plan to Purchase a Pickup Truck
649: Plan to Purchase an SUV
1821: Plan to Purchase a Car
Budgets allotted for these planned purchases range from $10K to over $20K
Radio is the Best Medium to Reach Customers in Jackson, TN!
Radio reaches 91.5% of consumers over the age of 18 in Jackson, TN. Newspaper only reaches 77.5%; cable only 82.7%.
The best way to reach your target audience is RADIO!
IF YOU ARE READING THIS...SO ARE YOUR POTENTIAL CUSTOMERS